After 50 years, Naza confronts a tougher automotive reality

 
 

New Straits Times | 20 April 2026

KUALA LUMPUR: As Naza Group marks its 50th year, its automotive arm is drawing a clear line between legacy and survival, signalling a shift away from sentiment and towards hard-nosed execution in an increasingly unforgiving industry.

Naza Automotive Holdings Sdn Bhd said 2026 will be a year of consolidation, not expansion, as it grapples with margin pressure, cautious consumer spending, and rising demands for operational efficiency.