Geneva, 2nd March 2020 – The New PEUGEOT 208 was named the 2020 Car of the Year by a panel of 60 European automotive journalists. The jury acclaimed its engine range — electric, petrol or diesel — which provides customers with “the power of choice”, and praised the model’s bold design and onboard technology. Already a best-seller, it is the first PEUGEOT “2 series” to receive this prestigious prize and the sixth PEUGEOT overall to be named “Car of the Year”.
Car of the Year 2020, the new PEUGEOT 208 rewrites the book in the B-segment. Available with either an electric motor or an internal combustion engine, it embodies the Brand’s DNA with its 3-claw LED front signatures. Sculpted arches and rear haunches nod to the “Sacred number”. Inside, the PEUGEOT i-Cockpit® (head-up display, compact steering wheel and touchscreen) innovates with a 3D digital cluster that is both striking and safety-enhancing.
The COTY 2020 also rewards a bestseller: nearly 110,000 orders have been placed in Europe since the model’s October launch, with 15% for electric versions. In France, the New PEUGEOT 208 topped PC registrations at end-February 2020.
“I am particularly proud that the New PEUGEOT 208 has just won the 2020 Car of the Year prize. This trophy underlines the excellence of the work and great commitment of all the teams of the Brand and the Groupe PSA. It’s the first time that a PEUGEOT ‘2 series’ has triumphed! The COTY 2020 legitimates the Brand’s ‘power of choice’ strategy. From now on, our customers will be able to choose between the electric PEUGEOT e-208 ‘Car of the Year’ and the (ICE) PEUGEOT 208 ‘Car of the Year’!” — Jean-Philippe IMPARATO, PEUGEOT Brand CEO.
With six titles, PEUGEOT is now in the top three most-awarded brands in COTY history. The New PEUGEOT 208 follows the SUV 3008 (2017), the 308 (2014), the 307 (2002), the 405 (1988) and the 504 (1969). The Car of the Year award — founded in 1964 — is judged by 60 expert journalists from 23 European countries, and the winner is announced annually at the Geneva International Motor Show.
