Naza KIA Malaysia Opens The Fifth KIA Red Cube In Rawang; Rewards Loyal Customers With All Expenses Paid Trip To Korea
RAWANG Oct 15, 2014– Naza Kia Malaysia Sdn Bhd, the official distributor of Kia Motors vehicles in Malaysia, has opened its fifth Red Cube outlet in Rawang.
The Kia Red Cube Rawang 4S centre sits on a 37,314 square foot area that can display 6 cars in showroom area and has 21 service bays that are able to service up to 50 cars per day. The outlet is located at Lot 605, Batu 20, Jalan Rawang, 48000 Rawang, Selangor Darul Ehsan and has a monthly sales target of 60 units per month.
“As the company’s fifth flagship outlet and the second for the Klang Valley, Kia Red Cube Rawang will cater to the needs of customers in both the residential and industrial areas of Rawang, Selayang, Sungai Buloh and to Tanjung Malim area.” said Datuk Syed Abdull Hafiz Syed Abu Bakar, Chief Operating Officer of Naza Kia Malaysia.
The company invested RM11 million into this 4S outlet to include sales, service, spare parts, and body and paint facilities with meeting rooms, a customer lounge, delivery bay area, playground room, free WIFI, and internet stations for customers.
The investment for Kia Red Cube Rawang incorporates Kia’s new Global Space Identity, which is present in all upgraded Kia outlets.
“In late December 2011, we launched our first flagship Kia Red Cube in Petaling Jaya. Kia Red Cube Johor Bahru in 2013 and Kia Red Cube Kuantan earlier this year followed. We even broke new ground just yesterday when we opened our first Red Cube dealership, Kia JJ Sdn Bhd in Johor Bahru. Kia Red Cube Rawang is the next step in our network optimizationto meet the demands of Kia owners nationwide,” said Datuk Hafiz.
According to Interbrand’s recent exclusive list of 100 ‘Best Global Brands 2014’, Kia Motors Corporation’s brand value has skyrocketed by 480% from US$929 million to US$5.4 billion since 2007. The brand placed 74th place on this year’s list, jumping nine places from 2013.
“For 2014, we are focusing to increase our sales volume to 11,300. Now in our fourth quarter, we are 68% into reaching our sales target for 2014. This is despite volatile market’s response and aggressive competition by other auto brands in Malaysia.” he said.
The launch also served as the prize-giving ceremony to award the winners for the Kia Customer Loyalty Program – Kia Go-Xtra Campaign 2014.
“This is part of Naza Kia Malaysia’s initiative to reward our customers’ loyalty. By taking the best care of their Kia, the grand prize winners went on the 5 days 4 nights trip of a lifetime to Seoul, Korea.”
“These winners got the chance to tour Kia’s manufacturing plant and R&D centre where they got a first-hand look at Kia’s advanced design and production capabilities,” said Datuk Hafiz.
To participate in the campaign, customers who serviced their Kia vehicles at authorised service centres from June 9 to August 15, 2014 received an entry form, filled it up and submitted to the service outlet.
The 50 shortlisted finalists were then required to send their most creative photo of themselves with their Kia vehicle to Naza Kia Malaysia.
The three grand prizes for the Kia Go Xtra campaign comprises an all-expenses paid five days four nights trip to Seoul for two, RM1,000 in pocket money and RM1,000 worth of Kia service vouchers.
The winners for the grand prizes were Sharifah Hanita Syed Ahmad (Forte), Phang Tien Fon (Rondo) and Mohamad Munir Bin Tajudin (Sportage).
The winners left for Korea on September 22 and returned on September 26, 2014.
There were also twenty consolation prizes which consisted of RM500 Kia service vouchers.
“Exclusive to our loyal customers, this campaign has enabled us to build a strong bond with them and integrate Kia’s ‘Family Like Care’ philosophy into our after sales services,” said Datuk Hafiz.
This is the third consecutive year Naza Kia Malaysia has held the Kia Go-Xtra campaign to reward its existing customers. For the past two years of this campaign, the grand prize winners were also given an all-expense paid trip to Seoul.
For any enquiries regarding sales and bookings, please call 03-6093 9988 for further assistance. Kia owners who wish to make service appointments may contact 03-6092 8866.
Picture caption 1: (from left to right) En Roshdy Hassan, General Manager of Operations, Naza Kia Malaysia Sdn Bhd, Mr Joo Seob Yoon, President, Regional H.Q Asia, Kia Motors Corporation, Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia and Mr Dae Ki Kim, Deputy General Manager, Regional H.Q Asia, Kia Motors Corporation at the launch of Kia Red Cube Rawang.
Picture caption 2: (from left to right) Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia and Mr Joo Seob Yoon, President, Regional H.Q Asia, Kia Motors Corporation at the ribbon cutting ceremony of the launch of Kia Red Cube Rawang.
Picture caption 3: (from left to right) Mr Joo Seob Yoon, President, Regional H.Q Asia, signing the plaque at the launch of Kia Red Cube Rawang, witnessed by Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia Sdn Bhd.
Picture caption 4: (from left to right) Mr Joo Seob Yoon, President, Regional H.Q Asia, and Datuk Hafiz Syed Abu Bakar, COO of Naza Kia Malaysia with the winners of Kia Go X-tra Prize Giving Ceremony at the launch of Kia Red Cube Rawang.
For Public Relations and Media related enquiries, kindly contact +603-2617 7888, ext. 458 or email us at nazapr@naza.com.my
